Personality traits of a growth hacker

Sean Ellis, the person who coined the term ‘Growth Hacking’ states, ‘A growth hacker is a person whose true north is growth’. A growth hacker’s primary job entails examining how everything is going to impact the growth of a company.

So here’s what it takes to become a real growth hacker.

1- Breaking the rules.

If you love breaking the rules, you’ve come to the right place. There are no rules to growth hacking. Your mindset demands you to constantly think outside the box, test, measure and iterate.

2- Save time learning: find a mentor.

If you want to become a growth hacker, save yourself some time and find a mentor who has done growth hacking successfully. Someone you trust and and look up to. You will eliminate years of heartache and frustration if you find a mentor. Contact us for mentoring and training.

3- Be customer-centric.

You need to know everything about your customer. Embody him, follow him, be him. A great growth hacker knows what his customer wants.

Creating a persona is the starting point of a great growth hacker. This is the stalking phase. It is where you profile your target customer and gather as much information as you can. This will be the base of your marketing efforts.

4- Master your marketing basics.

Because growth hacking and marketing are kind of 2nd cousins (growth being the cool side of the family of course), if you want to be a killer growth hacker you need to first be a great marketer. Know your basics and built a growth strategy from there.

5- Know nothing but analytics.

All growth hackers are analytical people. This doesn’t mean that you need to master numbers. It just means that you need to know the importance of data and base all your actions according to what data tells you.

Data is the partner you should long for. Data is honest with you, it bluntly shows you what works and what doesn’t, it gives you insight into your customer, shows you where you’ve f*** up and where you’ve nailed it, guides you on what to do next. You can’t be a growth hacker if you don’t use data. Full stop.

6- Obsess about growth.

A real growth hacker is obsessive. Obsessed about growth hacking, obsessed about data, obsessed about experimenting growth hacking tactic, obsessed about learning new tricks, obsessed about knowing other great growth hackers, obsessed about exchanging growth hacking ideas. Just obsessed really.

Conclusion

In short, a growth hacker is a creative, obsessive, rule breaking, analytical stalker driven by growth.

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